AMERICAN COLUMN & LUMBER CO. v. U.S.(1921)
Messrs. Louis Claire Boyle and G. Carroll Todd, both of Washington, D. C., for appellants.
[257 U.S. 377, 385] Messrs. Solicitor General James M. Beck, of Washington, D. C., and James A. Fowler, of Knoxville, Tenn., for the United States.
[257 U.S. 377, 391] Mr. Willam J. Matthews and Mr. Hugh T. Martin, by leave of court, filed a brief as amici curiae.
Mr. Justice CLARKE delivered the opinion of the Court.
The unincorporated 'American Hardwood Manufacturers' Association' was formed in December, 1918, by the consolidation of two similar associations, from one of which it took over a department of activity designated the 'Open Competition Plan,' and hereinafter referred to as the 'Plan.'
Participation in the Plan was optional with the members of the Association, but, at the time this suit was commenced, of its 400 members, 365, operating 465 mills, were members of the Plan. The importance and strength of the Association is shown by the admission in the joint answer that, while the defendants operated only 5 per cent. of the number of mills engaged in hardwood manufacture in the country, they produced one- third of the total production of the United States. The places of business of the corporations and partnerships members of the Plan were located in many states from New York to Texas, but chiefly in the hardwood producing territory of the Soughwest. The defendants are the members of the Plan, their personal representatives, and F. R. Gadd, its 'Manager of Statistics.'
The bill alleged, in substance, that the Plan constituted a combination and conspiracy to restrain interstate commerce in hardwood lumber by restricting competition and maintaining and increasing prices, in violation of the Anti-Trust Act of 1890 (26 Stat. 209 [Comp. St. 8820-8823, 8827-8830]). [257 U.S. 377, 392] The answer denied that the Plan had any such purpose and effect as charged, and averred that it promoted competition, especially among its own members.
A temporary injunction, granted by the District Court, restricting the activities of the Plan in specified respects, by consent of the parties, was made permanent, and a direct appeal brings the case here for review.
The activities which we shall see were comprehended within the 'Open Competition Plan' (which is sometimes called the 'New Competition') have come to be widely adopted in our country, and, as this is the first time their legality has been before this court for decision, some detail of statement with respect to them is necessary.
There is very little dispute as to the facts. The testimony of the government consists of various documents and excerpts from others, obtained from the files of the Plan, and the testimony of the defendants consists of like documents and excerpts from other documents, also from the same files, supplemented by affidavits of a number of persons, members and nonmembers, chiefly to the point that the confessedly great increases of prices during 1919 were dut to natural trade and weather conditions and not to the influence of the Plan.
The record shows that the Plan was evolved by a committee, which, in recommending its adoption, said:
After stating that the purpose was not to restrict competition or to control prices but to 'furnish information to enable each member to intelligently make prices and to [257 U.S. 377, 393] intelligently govern his production,' the committee continues:
Not long after the consolidation, a further explanation of the objects and purposes of the Plan was made in an appeal to members to join it, in which it is said:
And in another later and somewhat similar, appeal sent to all the members, this is found:
Thus, the Plan proposed a system of cooperation among the members, consisting of the interchange of reports of sales, prices, production, and practices, and in meetings of the members for discussion, for the avowed purpose of substituting 'co-operative competition' for cutthroat competition,' of keeping 'prices at reasonably stable and normal levels,' and of improving the 'human relations' among the members. But the purpose to agree upon prices or production was always disclaimed.
Coming, now, to the fully worked out paper plan as adopted:
It required each member to make six reports to the secretary, viz.:
1. A daily report of all sales actually made, with the name and address of the purchaser, the kind, grade and quality of lumber sold and all special agreements of every [257 U.S. 377, 395] kind, verbal or written with respect thereto. 'The reports to be exact copies of orders taken.'
2. A daily shipping report, with exact copies of the invoices, all special agreements as to terms, grade, etc. The classification shall be the same as with sales.
3. A monthly production report, showing the production of the member reporting during the previous month, with the grades and thickness classified as prescribed in the Plan.
4. A monthly stock report by each member, showing the stock on hand on the first day of the month, sold and unsold, green and dry, with the total of each, kind, grade and thickness.
5. Price-lists. Members must file at the beginning of each month price-lists showing prices f. o. b. shipping point, which shall be stated. New prices must be filed with the association as soon as made.
6. Inspection reports. These reports are to be made to the association by a service of its own, established for the purpose of checking up grades of the various members and the Plan provides for a chief inspector and sufficient assistants to inspect the stocks of all members from time to time.
The declared purpose of the inspection service is not to change any member's grading except with his consent, but to furnish each member a basis on which he can compare his prices with those of other members, thereby making all members' reports more intelligible and accurate.
All of these reports by members are subject to complete audit by representatives of the association. Any member who fails to report shall not receive the reports of the secretary, and failure to report for twelve days in six months shall cause the member failing to be dropped from membership.
Plainly it would be very difficult to devise a more minute disclosure of everything connected with one's [257 U.S. 377, 396] business than is here provided for by this Plan, and very certainly only the most attractive prospect could induce any man to make it to his rivals and competitors.
But, since such voluminous disclosures to the secretary would be valueless, unless communicated to the members in a condensed and interpreted form, provision is made for this, as follows:
The secretary is required to send to each member:
1. A monthly summary showing the production of each member for the previous month, 'subdivided as to grade, kind, thickness,' etc.
2. A weekly report, not later than Saturday, of all sales, to and including the preceding Tuesday, giving each sale and the price, and the name of the purchaser.
3. On Tuesday of each week the secretary must send to each member a report of each shipment by each member, complete up to the evening of the preceding Thursday.
4. He must send a monthly report, showing the individual stock on hand of each member and a summary of all stock, green and dry, sold and unsold. This report is very aptly referred to by the managing statistician as a monthly inventory of the stock of each member.
5. Not later than the 10th of each month the secretary shall send a summary of the pricelists furnished by members, showing the prices asked by each, and any changes made therein must be immediately transmitted to all the members.
6. A market report letter shall be sent to each member of the association (whether participating in the plan or not) pointing 'out changes in conditions both in the producing and consuming sections, giving a comparison of production and sales and in general an analysis of the market conditions.'
7. Meetings shall be held once a month at Cincinnati 'or at points to be agreed upon by the members.' 'It is intended that the regular meetings shall afford oppor tunity [257 U.S. 377, 397] for the discussion of all subjects of interest to the members.'
This extensive interchange of reports, supplemented as it was by monthly meetings at which an opportunity was afforded for discussion 'of all subjects of interest to the members,' very certainly constituted an organization through which agreements, actual or implied, could readily be arrived at and maintained, if the members desired to make them.
Such, in outline, was the paper plan adopted by the association, but, elaborate though it was, in practice three important additions were made to it.
First of all, the Southwestern territory for meeting purposes was divided into four districts, and instead of the monthly meeting provided for in the Plan, 'in order that members could more conveniently attend,' the record shows that 49 of these meetings were held between January 31, 1919, and February 19, 1920-approximately one for each week, in some part of the territory.
Second. Before each of these meetings a questionnaire was sent out to the members, and from the replies received, supplementing the other reports, the statistician compiled an estimate of the condition of the market, actual and prospective, which was distributed to the members attending each meeting, and was mailed to those not present. There were 11 questions on this list, of which the most important were:
The Plan on paper provided only for reports of past transactions and much is made of this in the record and in argument-that reporting to one another past transactions cannot fix prices for the future. But each of these three questions plainly invited an estimate and discussion of future market conditions by each member, and a co-ordination of them by an expert analyst could readily evolve an attractive basis for cooperative, even if unexpressed, 'harmony' with respect to future prices.
Third. The Plan provided for a monthly 'market report letter' to go to all members of the association. In practice this market report letter was prepared by F. R. Gadd, manager of statistics, but his review of the market and forecast for the future were contained, almost from the beginning, not only in these market letters but also in the weekly sales reports, so that they were sent out to all of the members 19 times between February 1 and December 6, 1919, and they were discussed at all but one or two of the 49 meetings which were held. All the activities of the Plan plainly culminated in the counsels contained in these letters and reports.
This elaborate plan for the interchange of reports does not simply supply to each member the amount of stock held, the sales made and the prices received, by every other member of the group, thereby furnishing the data for judging the market, on the basis of supply and demand and current prices. It goes much farther. It not only furnishes such information, with respect to stock, sales and prices, but also reports, giving the views of [257 U.S. 377, 399] each member as to 'market conditions for the next few months'; what the production of each will be for the next 'two months'; frequent analyses of the reports by an expert, with, we shall see, significant suggestions as to both future prices and production; and opportunities for future meetings for the interchange of views, which the record shows were very important. It is plain that the only element lacking in this scheme to make it a familiar type of the competition suppressing organization is a definite agreement as to production and prices. But this is supplied: By the disposition of men 'to follow their most intelligent competitors,' especially when powerful; by the inherent disposition to make all the money possible, joined with the steady cultivation of the value of 'harmony' of action; and by the system of reports, which makes the discovery of price reductions inevitable and immediate. The sanctions of the plan obviously are financial interest, intimate personal contact, and business honor, all operating under the restraint of exposure of what would be deemed bad faith and of trade punishment by powerful rivals.
The principles of law by which we must judge of the legality of the scheme of doing business thus provided for, as it was worked out in practice, are clearly settled by the antitrust statute and the decisions of this court interpreting it.
The applicable provision of the act (26 Stat. 209, c. 647) reads:
Obviously the organization of the defendants constitutes a combination and confessedly they are engaged in a large way in the transportation and sale of lumber in interstate commerce so that there remains for decision [257 U.S. 377, 400] only the question whether the system of doing business adopted resulted in that direct and undue restraint of interstate commerce which is condemned by this anti-trust statute.
It has been repeatedly held by this court that the purpose of the statute is to maintain free competition in interstate commerce and that any concerted action by any combination of men or corporations to cause, or which in fact does cause, direct and undue restraint of competition in such commerce, falls within the condemnation of the act and is unlawful.
In Northern Securities Co. v. United States, 193 U.S. 197, 337 , 24 S. Sup. Ct. 436, 457 (48 L. Ed. 679), it is declared that:
In United States v. Union Pacific Railroad Co., 226 U.S. 61, 87 , 33 S. Sup. Ct. 53, 58 (57 L. Ed. 124), decided in 1912, long prior to the forming of their combination by the defendants, the law was condensed into this expression:
And in Eastern States Retail Lumber Dealers' Association v. United States, 234 U.S. 600, 609 , 34 S. Sup. Ct. 951, 953 (58 L. Ed. 1490, L. R. A. 1915A, 788), it was said:
And again, on page 613 of 234 U. S., on page 954 of 34 Sup. Ct. (58 L. Ed. 1490, L. R. A. 1915A, 788):
With this rule of law and the details of the Plan in mind, we come to consider what the record shows as to the purpose of this combination and as to its effect upon interstate commerce.
We have seen that the Plan provided for the selection of a man to have charge of the gathering and dissemination of the data, which were to be contained in the various reports, and that the defendant F. R. Gadd was selected for this purpose, with the title of 'Manager of Statistics.' Mr. Gadd was a man of large experience in the lumber business, competent and aggressive, and the record makes it clear that he was in complete and responsible charge of all the activities of this Open Competition Plan. He compiled the summaries of daily, weekly, and monthly reports, and wrote the monthly market letter and the market comment in the weekly sales reports, which were distributed to the members. Some disposition appears in the argument, but not in the evidence, to suggest that Gadd exceeded his authority at times, but no objection appears to have been taken to any of his conduct, and the 'Secretary-Manager' says in his affidavit that his office adjoins that of Gadd and that 'he (Gadd) and affiant have frequent conferences and discussions relating to their work, and that affiant is familiar with the activities and method of the Open Competition Plan.'
In is plain that as the Plan was the 'clearing house' of the members, 'for information on prices, trade statistics, and practices,' so Gadd was the 'clearing [257 U.S. 377, 402] house' of the Plan, and that what he said and did, acquiesced in by the members, as it was, must be accepted as the authoritative expression of the combination.
The record shows that the lumber market was inactive in the months of January and February and the first part of March of 1919. It grew better late in March, and progressively stronger until in July, when it became very active, with prices high, and so continued until the end of the year we are considering.
In the first quarter of the year the problem was to maintain the war prices then prevailing rather than to advance them, and although the minutes of the various meetings were kept in barest outline, we find that, beginning within a month of the consolidation of the two associations, the members of the Plan began actively to co-operate through the meetings, to suppress competition by restricting production. This is very clearly shown by the excerpts following from the minutes of meetings and from the market letters and sales reports distributed at them.
Thus, at the meeting held at Cincinnati, on January 21, 1919, in the discussion of business conditions, the chairman said:
Again, at the meeting held on May 9th, at Memphis, in the discussion of market conditions, appears this paragraph:
He then quotes from an editorial in the Southern Lumberman, in which, among other things, it is said:
The managing statistician of the association significantly adds:
Again, a week later, at a meeting at Shreveport, Louisiana, in the discussion of market conditions, one of the members declared that in his opinion it was 'suicidal to run a mill night and day; that the pine mills had done it, but he hoped that (we) would profit by their past experience and not do it this year.'
Much more of like purport appears in the minutes of the meetings throughout the year, but this is sufficient to convincingly show that one of the prime purposes of the meetings, held in every part of the lumber district, and of the various reports, was to induce members to co-operate in restricting production, thereby keeping the supply low and the prices high, and that whenever there was any suggestion of running the mills to an extent which would bring up the supply to a point which might affect prices, the advice against operations which might lead to such result was put in the strongest possible terms. The co-operation is palpable and avowed, its purpose is clear, and we shall see that it was completely realized.
Next, the record shows clearly that the members of the combination were not satisfied to secure, each for himself, the price which might be obtainable even as the result of co-operative restriction of production, but that throughout the year they assiduously cultivated, through the letters of Gadd, speaking for them all, and through the [257 U.S. 377, 405] discussions at the meetings, the general conviction that higher and higher price were obtainable and a disposition on the part of all to demand them. The intention to create such a common purpose is too clear to be doubted, evidenced as it is by the following excerpts from much of like character in the testimony:
As thus, in the stock report of March 8, 1919, after pointing out that the stock at the mills was only about three-fourths normal and that the production in the Memphis group of manufacturers was only 56 per cent. of normal, the letter of the Manager of Statistics continues:
And it may be added that it is not difficult to see what this 'proper course to pursue' was intended to be.
Again, three weeks later, in the market letter of March 29th, after stating that stocks had further decreased from the previous month, with a production not to exceed 50 per cent. of normal, the Manager of Statistics of the Plan adds:
Another month later, in the market letter of April 26th, this influential agent of the association, after pointing out that stocks were less than 75 per cent. of normal, that production was about 60 per cent. of normal and that the demand was far in excess of the supply, adds:
Again, in another month, May 24th, in his sales report, the Manager of Statistics, after stating that production during the month of April was 65 per cent. of normal and that a careful estimate indicated that there would be no material increase in May and June, says:
And he concludes with:
Again on September 20th, in his market letter, he says:
And he concludes:
To this we must add that constantly throughout the minutes of the various meetings there is shown discussion of the stock and production reports in which the shortage of supply was continually emphasized, with the implication, not disguised, that higher prices must result. Men in general are so easily persuaded to do that which will obviously prove profitable that this reiterated opinion from the analyst of their association, with all obtainable data before him, that higher prices were justified and could easily be obtained, must, inevitably have resulted, as it did result, in concert of action in demanding them.
But not only does the record thus show a persistent purpose to encourage members to unite in pressing for higher and higher prices, without regard to cost, but there are many admissions by members, not only that this was the purpose of the Plan, but that it was fully realized.
Within four months of the consolidation, on April 23, 1919, the Manager of Statistics wrote to members asking [257 U.S. 377, 408] each to write him 'his experience with the Plan' and any incidents showing benefits derived from it.
The replies to this letter are significant confessions. One writes:
There was one discordant reply, saying:
This on May 29th, within six months of the forming of the combination.
These quotations are sufficient to show beyond discussion that the purpose of the organization, and especially of the frequent meetings, was to bring about a concerted effort to raise prices regardless of cost or merit, and so was unlawful, and that the members were soon entirely satisfied that the Plan was 'carrying out the purpose for which it was intended.'
As to the price conditions during the year: Without going into detail, the record shows that the prices of the grades of hardwood in most general use were increased to an unprecedented extent during the year. Thus, the increases in prices of varieties of oak, range from 33.3 per cent. to 296 per cent. during the year; of gum, 60 per cent. to 343 per cent., and of ash, from 55 per cent. to 181 per cent. While it is true that 1919 was a year of high and increasing prices generally, and that wet weather may have restricted production to some extent, we cannot but agree with the members of the Plan them selves, as we have quoted them, and with the District Court, in the conclusion that the united action of this large and influential membership of dealers contributed greatly to this extraordinary price increase.
Such close co-operation, between many persons, firms, and corporations controlling a large volume of interstate commerce, as is provided for in this Plan, is plainly in theory, as it proved to be in fact, inconsistent with that free and unrestricted trade which the statute contemplates shall be maintained, and that the persons conducting he association fully realized this is apparent from their protesting so often as they did, in many of their confidential communications appearing in this record, that their purposes were not unlawful, that they sought only to supplant cutthroat competition with what in their own judgment would be 'fair and reasonable competition,' and to obtain, not make, fair prices, and by their [257 U.S. 377, 410] repeated insistence that the Sherman Law, 'designed to prevent the restraint of trade, is itself one of the greatest restrainers of trade, and should be repealed.'
To call the activities of the defendants, as they are proved in this record, an 'Open Competition Plan' of action is plainly a misleading misnomer.
Genuine competitors do not make daily, weekly, and monthly reports of the minutest details of their business to their rivals, as the defendants did; they do not contract, as was done here, to submit their books to the discretionary audit, and their stocks to the discretionary inspection, of their rivals, for the purpose of successfully competing with them; and they do not submit the details of their business to the analysis of an expert, jointly employed, and obtain from him a 'harmonized' estimate of the market as it is, and as, in his specially and confidentially informed judgment, it promises to be. This is not the conduct of competitors, but is so clearly that of men united in an agreement, express or implied, to act together and pursue a common purpose under a common guide that, if it did not stand confessed a combination to restrict production and inincrease prices in interstate commerce, and as, therefore, a direct restraint upon that commerce, as we have seen that it is, that conclusion must inevitably have been inferred from the facts which were proved. To pronounce such abnormal conduct on the part of 365 natural competitors, controlling onethird of the trade of the country in an article of prime necessity, a 'new form of competition,' and not an old form of combination in restraint of trade, as it so plainly is, would be for this court to confess itself blinded by words and forms to realities which men in general very plainly see, and understand and condemn, as an old evil in a new dress and with a new name.
The Plan is, essentially, simply an expansion of the gentleman's agreement of former days, skillfully devised [257 U.S. 377, 411] to evade the law. To call it open competition, because the meetings were nominally open to the public, or because some voluminous reports were transmitted to the Department of Justice, or because no specific agreement to restrict trade or fix prices is proved, cannot conceal the fact that the fundamental purpose of the Plan was to procure 'harmonious' individual action among a large number of naturally competing dealers with respect to the volume of production and prices, without having any specific agreement with respect to them, and to rely for maintenance of concerted action in both respects, not upon fines and forfeitures as in earlier days, out upon what experience has shown to be the more potent and dependable restraints, of business honor and social penalties-cautiously reinforced by many and elaborate reports, which would promptly expose to his associates any disposition in any member to deviate from the tacit understanding that all were to act together under the subtle direction of a single interpreter of their common purposes, as evidenced in the minute reports of what they had done and in their expressed purposes as to what they intended to do.
In the presence of this record it is futile to argue that the purpose of the Plan was simply to furnish those engaged in this industry, with widely scattered units, the equivalent of such information as is contained in the newspaper and government publications with respect to the market for commodities sold on Boards of Trade or Stock Exchanges. One distinguishing and sufficient difference is that the published reports go to both seller and buyer, but these reports go to the seller only; and another is that there is no skilled interpreter of the published reports, such as we have in this case, to insistently recommend harmony of action likely to prove profitable in proportion as it is unitedly pursued.
Convinced, as we are, that the purpose and effect of the activities of the Open Competition Plan, here [257 U.S. 377, 412] under discussion, were to restrict competition, and thereby restrain interstate commerce in the manufacture and sale of hardwood lumber, by concerted action in curtailing production and in increasing prices, we agree with the District Court that it constituted a combination and conspiracy in restraint of interstate commerce within the meaning of the Anti-Trust Act of 1890 (26 Stat. 209), and the decree of that court must be
Mr. Justice HOLMES, dissenting.
When there are competing sellers of a class of goods, knowledge of the total stock on hand, of the probable total demand, and of the prices paid, of course will tend to equalize the prices asked. But I should have supposed that the Sherman Act did not set itself against knowledge-did not aim at a transitory cheapness unprofitable to the community as a whole because not corresponding to the actual conditions of the country. I should have thought that the ideal of commerce was an intelligent interchange made with full knowledge of the facts as a basis for a forecast of the future on both sides. A combination to get and distribute such knowledge, notwithstanding its tendency to equalize, not necessarily to raise, prices, is very far from a combination in unreasonable restraint of trade. It is true that it is a combination of sellers only, but the knowledge acquired is not secret, it is public, and the buyers, I think I may assume, are not less active in their efforts to know the facts. A combination in unreasonable restraint of trade imports an attempt to override normal market conditions. An attempt to conform to them seems to me the most reasonable thing in the world. I see nothing in the conduct of the appellants that binds the members even by merely social sanctions to anything that would not be practised, if we could imagine it, by an allwise socialistic government acting for the benefit [257 U.S. 377, 413] of the community as a whole. The parties to the combination are free to do as they will.
I must add that the decree as it stands seems to me surprising in a country of free speech that affects to regard education and knowledge as desirable. It prohibits the distribution of stock, production, or sales reports, the discussion of prices at association meetings, and the exchange of predictions of high prices. It is true that these acts are the main evidence of the supposed conspiracy, but that to my mind only shows the weakness of the Government's case. I cannot believe that the fact, if it be assumed, that the acts have been done with a sinister purpose, justifies excluding mills in the backwoods from information, in order to enable centralized purchasers to take advantage of their ignorance of the facts.
I agree with the more elaborate discussion of the case by my Brother BRANDEIS.
Mr. Justice BRANDEIS, dissenting, with whom Mr. Justice MCKENNA concurs.
There are more than 9,000 hardwood lumber mills in that part of the United States which lies east of a line extending from Minnesota to Texas. Three hundred and sixty-five concerns-each separate and independent-are members of an association by means of which they co-operate under the socalled 'Open Competition Plan.' Their mills-about 470 in number-are located in 18 states. Their aggregate production is about 30 per cent. of the total production of hardwood in the United States. The question presented for our decision is whether the Open Competition Plan, either inherently or as practiced by these concerns, violates the Sherman Law. The plan provides for co-operation in collecting and distributing information concerning the business of members and generally in regard to the trade. That in adopting the Plan the members formed a combination [257 U.S. 377, 414] in trade is clear. Co-operation implies combination, and this combination confessedly relates to interstate trade. It is also clear that a plan for co-operation, although itself innocent, may be made an instrument by which illegal restraint is practiced. But the decree below should, in my opinion, be reversed, because the Plan is not inherently a restraint of trade, and the record is barren of evidence to support a finding that it has been used, or was intended to be used, as an instrument to restrain trade.
Restraint of trade may be exerted upon rivals; upon buyers or upon sellers; upon employers or upon employed. Restraint may be exerted through force or fraud or agreement. It may be exerted through moral or through legal obligations; through fear or through hope. It may exist, although it is not manifested in any overt act, and even though there is no intent to restrain. Words of advice, seemingly innocent and perhaps benevolent, may restrain, when uttered under circumstances that make advice equivalent to command. For the essence of restraint is power; and power may arise merely out of position. Wherever a dominant position has been attained, restraint necessarily arises. And when dominance is attained, or is sought, through combination-however good the motives or the manners of those participating- the Sherman Law is violated, provided, of course, that the restraint be what is called unreasonable.
In the case before us there was clearly no coercion. There is no claim that a monopoly was sought or created. There is no claim that a division of territory was planned or secured. There is no claim that uniform prices were established or desired. There is no claim that by agreement, force or fraud, any producer, dealer, or consumer was to be or has in fact been controlled or coerced. The Plan is a voluntary system for collecting from these independent concerns detailed information concerning the business operations of each, and its opinions as to trade [257 U.S. 377, 415] conditions, prospects, and policy, and of collating, interpreting, and distributing the data so received among the members of the Association and others. No information gathered under the Plan was kept secret from any producer, any buyer, or the public. Ever since its inception in 1917, a copy of every report made and of every market letter published has been filed with the Department of Justice, and with the Federal Trade Commission. The district meetings were open to the public. Dealers and consumers were invited to participate in the discussions, and to some extent have done so.
It is claimed that the purpose of the Open Competition Plan was to lessen competition. Competition among members was contemplated and was in vigorous operation. The Sherman Law does not prohibit every lessening of competition; and it certainly does not command that competition shall be pursued blindly, that business rivals shall remain ignorant of trade facts, or be denied aid in weighing their significance. It is lawful to regulate competition in some degree. Chicago Board of Trade v. United States, 246 U.S. 231 , 38 Sup. Ct. 242. But it was neither the aim of the Plan, nor the practice under it, to regulate competition in any way. Its purpose was to make rational competition possible, by supplying data not otherwise available, and without which most of those engaged in the trade would be unable to trade intelligently.
The hardwood lumber mills are widely scattered. The principal area of production is the Southern States. But there are mills in Minnesota, New York, New England, and the Middle States. Most plants are located near the sources of supply, isolated, remote from the larger cities and from the principal markets. No official, or other public, means have been established for collecting from these mills and from dealers data as to current production, stocks on hand, and market prices. Concerning grain, cotton, coal, and oil, the government collects and [257 U.S. 377, 416] publishes regularly, at frequent intervals, current information on production, consumption, and stocks on hand; and Boards of Trade furnish freely to the public details of current market prices of those commodities, the volume of sales, and even individual sales, as recorded in daily transactions. Persons interested in such commodities are enabled through this information to deal with one another on an equal footing. The absence of such information in the hardwood lumber trade enables dealers in the large centers more readily to secure advantage over the isolated producer. And the large concerns, which are able to establish their own bureaus of statistics, secure an advantage over smaller concerns. Surely it is not against the public interest to distribute knowledge of trade facts, however detailed. Nor are the other features of the Plan-the market letters and the regional conferences-an unreasonable interference with freedom in trade. Intelligent conduct of business implies, not only knowledge of trade facts, but an understanding of them. To this understanding editorial comment and free discussion by those engaged in the business and by others interested are aids. Opinions expressed may be unsound; predictions may be unfounded; but there is nothing in the Sherman Law which should limit freedom of discussion, even among traders.
It is insisted that there was a purpose to curtail production. No evidence of any such purpose was introduced. There was at no time uniformity in the percentage of production. to capacity. On the contrary, the evidence is uncontradicted that the high pricesinduced strenuous efforts to increase production. Weather and labor conditions had made production difficult. Tractors were purchased at great cost to get the logs out of the forests which excessive rains had rendered inaccessible to the usual methods of transport. The current sales of new machinery to hardwood lumber mills were on an unprece [257 U.S. 377, 417] dented scale. Where equipment and supply of logs permitted, mills were run at night to overcome the restrictions upon production which the bad weather had imposed. There were, it is true, from time to time, warnings, in the 'Market Letters' and otherwise, against overproduction-warnings which seem not to have been heeded. But surely Congress did not intend by the Sherman Act to prohibit self-restraint-and it was for selfrestraint that the only appeal was made. The purpose of the warnings was to induce mill owners to curb their greed-lest both they and others suffer from the crushing evils of overproduction. Such warning or advice, whether given by individuals or the representatives of an association, presents no element of illegality.
It is urged that this was a concerted effort to enhance prices. There was at no time uniformity in prices. So far as appears, every mill charged for its product as much as it could get. There is evidence that the hardwood mills expected, by adopting the Plan, to earn more in profits, and to do so, at least in part, by getting higher prices for their product. It may be that the distribution of the trade data, the editorial comment, and the conferences enabled the producers to obtain, on the average, higher prices than would otherwise have been possible. But there is nothing in the Sherman Law to indicate that Congress intended to condemn co-operative action in the exchange of information, merely because prophecy resulting from comment on the data collected may lead, for a period, to higher market prices. Congress assumed that the desire to acquire and to enjoy property is the safest and most promising basis for society, and to that end it sought, among other things, to protect the pursuit of business for private profit. Its purpose, obviously, was not to prevent the making of profits, or to counteract the operation of the law of supply and demand. Its purpose was merely to prevent restraint. The illegality of a combination [257 U.S. 377, 418] under the Sherman Law lies, not in its effect upon the price level, but in the coercion thereby affected. It is the limitation of freedom, by agreements which narrow a market, as in Addyston Pipe & Steel Co. v. United States, 175 U.S. 211 , 20 Sup. Ct. 96, and Montague & Co. v. Lowry, 193 U.S. 38 , 24 Sup. Ct. 307, or by organized boycott, as in Loewe v. Lawlor, 208 U.S. 274 , 28 Sup. Ct. 301, 13 Ann. Cas. 815, and Eastern States Retail Lumber Co. v. United States, 234 U.S. 600 , 34 Sup. Ct. 951, L. R. A. 1915A, 788, or by the coercive power of rebates, as in Thomsen v. Cayser, 243 U.S. 66 , 37 Sup. Ct. 353, Ann. Cas. 1917D, 322, which constitutes the unlawful restraint.
The co-operation which is incident to this plan does not suppress competition. On the contrary, it tends to promote all in competition which is desirable. By substituting knowledge for ignorance, rumor, guess, and suspicion, it tends also to substitute research and reasoning for gambling and piracy, without closing the door to adventure, or lessening the value of prophetic wisdom. In making such knowledge available to the smallest concern, it creates among producers equality of opportunity. In making it available, also, to purchasers and the general public, it does all that can actually be done to protect the community from extortion. If, as is alleged, the Plan tends to substitute stability in prices for violent fluctuations, its influence, in this respect, is not against the public interest. The evidence in this case, far from establishing an illegal restraint of trade, presents, in my opinion, an instance of commendable effort by concerns engaged in a chaotic industry to make possible its intelligent conduct under competitive conditions.
The refusal to permit a multitude of small rivals to co-operate, as they have done here, in order to protect themselves and the public from the chaos and havoc wrought in their trade by ignorance, may result in suppressing competition in the hardwood industry. These keen business rivals, who sought through co-operative exchange of trade information to create conditions under which alone rational [257 U.S. 377, 419] competition is possible, produce in the aggregate about one-third of the hardwood lumber of the country. This court held in United States v. U. S. Steel Corporation, 251 U.S. 417 , 40 Sup. Ct. 293, 8 A. L. R. 1121, that it was not unlawful to vest in a single corporation control of 50 per cent. of the steel industry of the country; and in United States v. United Shoe Machinery Co., 247 U.S. 32 , 38 Sup. Ct. 473, the court held that it was not unlawful to vest in single corporation control of practically the whole shoe machinery industry. May not these hardwood lumber concerns, frustrated in their efforts to rationalize competition, be led to enter the inviting filed of consolidation? And, if they do, may not another huge trust, with highly centralized control over vast resources, natural, manufacturing, and financial, become so powerful as to dominate competitors, wholesalers, retailers, consumers, employees, and, in large measure, the community?