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POM Wonderful LLC v. Coca-Cola Co., 12-761

In a Lanham Act suit brought by one beverage company against another, alleging that the name, label, marketing, and advertising of one of defendant's juice blends mislead consumers into believing the product consists predominantly of pomegranate and blueberry juice when it in fact consists predominantly of less expensive apple and grape juices, partial summary judgment to defendant on grounds that the Federal Food, Drug, and Cosmetic Act (FDCA) and its regulations preclude Lanham Act challenges to the name and label of the juice blend is reversed where competitors may bring Lanham Act claims like plaintiff's challenging food and beverage labels regulated by the FDCA.

Appellate Information

  • Decided 06/12/2014
  • Published 06/12/2014

Judges

  • Kennedy

Court

  • United States Supreme Court

Counsel