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United States Federal Circuit


Bridgestone Americas Tire Operations, LLC v. Federal Corp., 2010-1376

The Trademark Trial and Appeal Board's dismissal of an opposition to an intent-to-use application to register the trademark MILANZA for tires is reversed, where the identity of the goods, the opponent tire manufacturer's lengthy prior use of POTENZA and TURANZA, the market strength of the POTENZA and TURANZA marks, and the similarities of words, sounds, and connotation with MILANZA, showed sufficient similarity as would be likely to cause consumer confusion, deception, or mistake.

Appellate Information

  • Decided 03/16/2012
  • Published 03/16/2012

Judges

  • Newman

Court

  • United States Federal Circuit

Counsel

  • For Appellant:
  • Douglas A. Rettew, Everett E. Fruehling

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