United States Ninth Circuit

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Gold Medal LLC v. USA Track and Field, 16-35488

Affirmed that the U.S. Olympic Committee and USA Track and Field did not violate antitrust law by imposing advertising restrictions during the Olympic Trials. A chewing gum company that wished to pay to display its logo on athletes' apparel brought this suit to challenge the advertising restrictions. Rejecting the company's arguments, the Ninth Circuit held that the defendant organizations were entitled to implied antitrust immunity on the basis that their advertising restrictions were integral to performance of their duties under the Ted Stevens Olympic and Amateur Sports Act.

Appellate Information

  • Decided
  • Published 2018/08/07


  • Rawlinson


  • United States Ninth Circuit