United States Ninth Circuit
Visa Int'l Serv. Ass'n v. JSL Corp., 08-15206
In an action by Visa Corporation claiming that a company called eVisa was likely to dilute the Visa trademark, summary judgment for plaintiff is affirmed as the introduction of the eVisa mark to the marketplace meant that there were now two products, and not just one, competing for association with that word, which was the quintessential harm addressed by anti-dilution law.
Appellate Information
- Argued 01/14/2010
- Decided 06/28/2010
- Published 06/28/2010
Judges
Court
- United States Ninth Circuit