United States Ninth Circuit

Genuine issues of material fact exist with respect to defendants' practice of requiring adult-oriented companies to link their banner ads to search terms "playboy" and "playmate"; both the fame of these marks and the likelihood of dilution are in dispute. Accordingly, summary judgment for defendants is reversed.

Appellate Information

• Decided 01/14/2004
• Published 01/14/2004

Judges

• T.G. NELSON, Circuit Judge., Before: B. FLETCHER, T.G. NELSON, and BERZON, Circuit Judges.

Court

• United States Ninth Circuit

Counsel

• For Appellant:
  
• Barry G. Felder,Brown Raysman Millstein Felder & Steiner LLP, Los Angeles, CA, for the plaintiff-appellant.


• For Appellees:
  
• Jeffrey K. Riffer, Stanely M. Gibson and Jim D. Bauch, Jeffer, Mangels, Butler & Marmaro LLP, Los Angeles, CA, for the defendants-appellees.