Supreme Court of California

The U.S. Supreme Court's decision in Lorillard Tobacco Co. v. Reilly (2001) 533 U.S. 525, is inconsistent with, and thus impliedly disapproved the earlier decision in Mangini v. R.J. Reynolds Tobacco Co. (1994) 7 Cal.4th 1057, which held that the Federal Cigarette Labeling and Advertising Act (15 U.S.C. section 1331 et seq.) did not preempt a claim against tobacco companies under the state unfair competition law (Bus. & Prof. Code, section 17200 et seq.) for advertising cigarettes in a manner that encouraged minors to begin smoking.

Appellate Information

• Decided 08/02/2007
• Published 08/02/2007

Judges

• KENNARD, J.

Court

• Supreme Court of California

Counsel

• For Appellant:
  
• Blumenthal & Markham, Norman B. Blumenthal, David R. Markham, Kyle R. Nordrehaug, La Jolla;  Thorsnes, Bartolotta & McGuire, Vincent J. Bartolotta, Jr., John F. McGuire, Karen Frostrom, San Diego;  Chavez & Gertler, Mark A. Chavez, Mill Valley;  and Thomas E. Sharkey, San Diego, for Plaintiffs and Appellants., Bill Lockyer and Edmund G. Brown, Jr., Attorneys General, William N. Brieger, Acting Chief Assistant Attorney General, Tom Greene, Chief Assistant Attorney General, Dennis Eckhart, Albert Norman Shelden and Herschel T. Elkins, Assistant Attorneys General, Ronald Reiter, Seth E. Mermin and Alan Lieberman, Deputy Attorneys General, as Amici Curiae on behalf of Plaintiffs and Appellants.


• For Appellees:
  
• Munger, Tolles & Olson, Gregory P. Stone, Daniel P. Collins, Los Angeles, Steven B. Weisburd, Anne M. Voigts;  Seltzer CaplanMcMahon Vitek, Gerald L. McMahon and Daniel E. Eaton, San Diego, for Defendant and Respondent Philip Morris USA Inc., Gray Cary Ware & Freidenrich, DLA Piper RudnickGray Cary, DLA Piper US, William S. Boggs, Brian A. Foster, Brian A. Fogarty, San Diego;  Shook Hardy & Bacon, Craig Gustafson and Gregory L. Fowler, for Defendant and Respondent Lorillard Tobacco Company., Howard, Rice, Nemerovski, Canady, Falk & Rabkin, Dechert LLP, San Francisco, H. Joseph Escher III, Todd E. Thomson;  Wright & L'Estrange, Robert C. Wright, San Diego;  Jones, Day, Reavis & Pogue, Jones Day and William T. Plesec, for Defendants and Respondents R.J. Reynolds Tobacco Company., Sedgwick Detert Moran & Arnold and Steve D. DiSaia, for Defendant and Respondent Brown & Williamson Tobacco Corporation., Susan Liebeler;  Daniel J. Popeo and Richard A. Stamp, for Washington Legal Foundation as Amicus Curiae on behalf of Defendants and Respondents., Horvitz & Levy, Lisa Perochet, John A. Taylor, Jr., Jeremy B. Rosen, Encino;  Cahill Gordon & Reindell, Floyd Abrams and Joel Kurtzberg, for Association of National Advertisers, Inc., American Advertising Federation and American Association of Advertising Agencies as Amici Curiae on behalf of Defendants and Respondents., Hugh F. Young, Jr.;   Gibson, Dunn & Crutcher, Theodore J. Boutrous, Jr., Gail E. Lees and William E. Thomson, Los Angeles, for The Product Liability Advisory Council, Inc., as Amicus Curiae on behalf of Defendants and Respondents., Fred J. Hiestand, Sacramento, for The Civil Justice Association of California as Amicus Curiae on behalf of Defendants and Respondents.