California Court of Appeal

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PEOPLE v. R.J. REYNOLDS TOBACCO CO., D040854

Defendant was properly found to have violated a provision of the Consent Decree prohibiting it from targeting youth in its print advertising of tobacco products. The $20 million sanctions award is reversed and remanded, as it was improperly based on defendant's nationwide - rather than statewide - spending on print advertising and profitability.

Appellate Information

  • Decided 02/25/2004
  • Published 03/19/2004

Judges

  • McDONALD, J.

Court

  • California Court of Appeal

Counsel

  • For Appellees:
  •  Paul, Weiss, Rifkind, Wharton & Garrison, Jeh Charles Johnson, Marc Falcone, Paul H. Cohen, Amelia A. Cottrell, Howard, Rice, Nemerovski, Canady, Falk, & Rabkin, and H. Joseph Escher III for Defendant and Appellant., Bill Lockyer, Attorney General, Richard M. Frank, Chief Assistant Attorney General, Dennis Eckhart, Senior Assistant Attorney General, Laura Kaplan, Alan Lieberman and Karen Leaf, Deputy Attorneys General for Plaintiff and Respondent., G. Steven Rowe, Attorney General, Melissa Reynolds O'Dea, Assistant Attorney General (Maine), Christine O. Gregoire, Attorney General, and David M. Horn, Assistant Attorney General (Washington), for 38 states, the District of Columbia and Puerto Rico as Amici Curiae on behalf of Plaintiff and Respondent.
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