California Court of Appeal

LAVIE v. PROCTER & GAMBLE CO., A093393

The trial court did not err in evaluating whether an advertisement was deceptive under the California unfair competition law using a reasonable consumer standard.

Appellate Information

• Decided 01/17/2003
• Published 01/17/2003

Judges

• KLINE, P.J.

Court

• California Court of Appeal

Counsel

• For Appellant:
  
•  Milberg Weiss Bershad Hynes & Lerach, Dennis Stewart, William S. Dato, Timothy G. Blood, Sheri Pym, Kevin K. Green, San Diego;  Steyer Lowenthal Boodrookas & Walker, Allan Steyer, Carols A. Alvarez, D. Scott Macrae, for Plaintiffs and Appellants., Bill Lockyer, Attorney General, Richard M. Frank, Chief Assistant Attorney General, Herschel T. Elkins, Assistant Attorney General, Ronald A. Reiter and Seth E. Mermin, Deputy Attorneys General, as Amicus Curiae on behalf of Plaintiffs and Appellants.


• For Appellees:
  
• Haight, Brown & Bonesteel, Jules S. Zeman, Los Angeles;  Drinker, Biddle & Reath, David Fleming, Los Angeles, and William Hanssen for Defendants and Respondents.